Communications Plan

It will be important to communicate as early as you can with key partners and with stakeholders.

Communication with any detail in it will need to wait until you have had key conversations with key partners, and basic resource decisions.

Many key partners in policy/program spheres such as urban planning and non-municipal housing and homelessness funding/services will not know much about housing and homelessness plan requirements.  Early conversations and basic information will be needed.

In many cases, stakeholders in the housing and homelessness sectors are interested in housing and homelessness planning and keen to know what will unfold.  Communication in the early stages is partly a way to shape and to manage expectations.

Purpose

  • To raise awareness of stakeholders/residents about the implications the Local Housing and Homelessness Plan has for the community the region
  • To gain involvement and commitment from the housing and homelessness sector.

Action Plan and Schedule

  • Identify a ‘Champion’ for the strategy
  • Designate media contact and have media briefing kit available.
  • Identify key milestones/events for promotion and communication, and prepare communication plans (tools and resources, etc.) as part of event planning

Communication Tools:

Meetings:

  • Interviews
  • focus groups
  • workshops
  • speaking opportunities

Electronic:

  • Web Site updates/bulletins
  • Email to stakeholders
  • Social media – Facebook, twitter

Print:

  • Articles in CRD Newsletters/bulletins
  • Fact sheets
  • Direct mail/fax outs to stakeholders

Media:

  • News releases (+ backgrounder kits)
  • Articles – a series of news articles prepared at key points in the preparation of the housing affordability strategy, alternatively human interest stories about personal experiences in housing (e.g., Quality of Life, low-end of market housing)
  • Interviews – phone-in / talk shows/panel discussions
  • Local radio/TV stations (may be appropriate at the three major workshops)